Business brokers are a pretty shady group--just look at the stack of unsolicited
faxes you've gotten from people claiming to have a buyer for your business.
Plymouth Financial is focused on working with business owners who want to
sell and are prepared to take the necessary steps to complete a transaction.
The reasons Plymouth Financial Group is different from the other brokers are:
1. We only take listings we can sell. Most brokers will take every listing
they can, with a deal success rate of less than 33%. At Plymouth Financial
Group, we only take listing we are confident we can sell. Before any listing
is taken, at no cost to the seller, a professional from Plymouth sits down
with the seller and explains the sales process, develops a value for the business,
reviews all options to sell the business, and determines if Plymouth Financial
Group and the seller are right for each other.
2. No Upfront fee! Most of the fax services and listing groups are looking
for upfront fees of $4,000 to $25,000--not Plymouth. All fees to Plymouth
are 100% success based. If we do not sell your business, you owe us Nothing.
3. Marketing Campaign--Plymouth Financial Group uses a professional four step
marketing campaign to find qualified buyers for each client. The process is
comprehensive and the best way to find the largest number of potential buyers,
while still keeping the offering confidential.
If you are serious about selling your business, and want a professional group
to represent you that uses a successful marketing program with no upfront
fees and the ability to get deals done, then please give us a call.
Plymouth Group - Process
If you are serious about selling your business now or in the next few
years, and want a professional group to represent you that uses a successful
marketing program, with no upfront fees, and the ability to get deals done,
then please contact us to set
up a no obligation first meeting.
- Initial Meeting - To accurately market a business for sale, many details
and facts must be readily available. An initial meeting with You, the
Seller, allows for an exchange of information to determine your objective
in the sale. This discussion will include the financial objective, time
constraints and requirements, and a detailed outline of the marketing
- Business Evaluation - Most business owners are good business operators
but may not be unknowledgeable as to the true market value of their entity.
Based on current financial information, we will prepare a business valuation
using different valuation methods and techniques to arrive at a marketing
price, including reference to multiple databases of completed transactions.
A discussion as to the proposed structure of the transaction will also
help You understand the possible net proceeds to be realized from the
- Listing Agreement - To allow us to have legal authority to market the
stock or the assets of the business entity, written authority must be
received from You, the Business Owner, in the form of a signed listing
or engagement agreement. This agreement will clearly define the success
fees to be paid only upon the conclusion of the transaction.
- Marketing Materials - We will then prepare an array of written marketing
and financial materials to be used with potential buyers. The information
is reviewed by You prior to release to qualified buyer prospects. The
material covers all subjects of the business operations including employees,
marketing/advertising and financial review and analysis.
- Confidential Marketing Plan - Whether drawing upon potential buyers
from the pool of preregistered buyers or marketing a business to other
industry sources, confidentiality is of primary concern. Plymouth's strong
ties to other brokerage and merger/acquisition professionals will allow
your business to receive nationwide attention but yet in only in a non-specific
manner so that the normal course of business operations is not disrupted.
The quiet marketing efforts of the Plymouth professionals allows You to
continue normal business operations without being distracted by the marketing
- Negotiation and Closing - The experience of many successfully completed
transactions translates into additional dollars of net profit for the
clients of Plymouth. Your team of proven professionals, which include
your CPA, attorney and financial advisors, are encouraged to be a part
of the process. Alternative methods and terms of structuring the transaction
can benefit You by minimizing your tax burden. Experience indicates that
the terms and structure are equally as important as the selling price.
The conductor of the orchestra can best illustrate the position of the
Plymouth professionals as they call upon the appropriate party at the
correct time as each party of the transaction contributes to the harmony
of a closed deal.
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